The Best Small Business to Start in 2024

business to start

Starting a business can be a daunting task, especially when you’re unsure of what type of business to start. There are so many options out there, from brick-and-mortar stores to online shops, franchises, and more. But have you ever considered starting the best type of small business? It may surprise you that the simplest type of business to start doesn’t require a lot of upfront investment or a complex business model. In this article, we’ll explore what this type of business is and why it may be the perfect option for those just starting out. So, if you’re ready to learn more about starting a business that’s simple, yet profitable, keep reading.

Starting a business is a dream shared by many individuals who aspire to be their own boss and create a life of financial independence. However, the thought of starting a business can be overwhelming, especially when considering the capital investment, resources required, and the complexities of managing a company. That’s why it’s essential to choose the right type of business to start. One that is straightforward, to increase your chances of success.

What makes a business “simple” to start?

Before diving into the specific types of businesses that are simple to start, let’s explore the key factors that make a business simple in the first place.

When evaluating business opportunities, consider the following factors:

Minimal investment and resources required: A simple business should not require a significant amount of upfront capital or complex infrastructure. This lowers the financial risk and makes it more accessible to aspiring entrepreneurs.

Low barriers to entry: The simpler the business, the easier it should be to enter the market. Look for industries or niches where there is less competition or where you can carve out a unique position.

Straightforward operations and management: A simple business should have streamlined processes and manageable day-to-day operations. This allows you to focus on growth and scaling, rather than getting bogged down in administrative tasks.

The Simplest Types of Businesses to Start

1. Freelancing

Freelancing has become an increasingly popular choice for individuals looking to start their own business. As a freelancer, you have the freedom to choose your clients, work on projects you enjoy, and set your rates. Whether you have skills in graphic design, writing, programming, or marketing, there are numerous opportunities available in the freelancing world.

To get started as a freelancer, consider the following steps:

Identify your skills and expertise: Determine what services you can offer as a freelancer. It could be anything from web development to social media management.

Create a portfolio: Showcase your work to potential clients. Develop a portfolio website or create profiles on popular freelancing platforms.

Network and market yourself: Attend industry events, join online communities, and utilize social media to connect with potential clients. Referrals and word-of-mouth can go a long way in building a successful freelancing business.

2. Online Retailing

With the rise of e-commerce, starting an online retail business has become more accessible than ever. You can leverage online marketplaces like Amazon or set up your e-commerce store to sell products.

The advantages of online retailing include:

Low overhead costs: Operating an online store eliminates the need for a physical storefront, reducing costs associated with rent, utilities, and inventory management.

Vast customer reach: Online retail allows you to access a global customer base, increasing your potential for sales and growth.

Flexibility and scalability: With an online store, you have the flexibility to work from anywhere and can easily scale your business as it grows.

To start an online retail business, consider the following steps:

Niche selection and product sourcing: Identify a niche that is both profitable and aligns with your interests. Conduct market research to understand the demand and competition. Find reliable suppliers or consider dropshipping to avoid the need for inventory storage.

Setting up an online store: Choose an e-commerce platform that suits your needs, such as Shopify or WooCommerce. Customize your store design, set up payment gateways, and optimize your website for search engines.

Marketing and attracting customers: Implement an effective digital marketing strategy to drive traffic and sales. Utilize social media, search engine optimization, and online advertising to promote your products and attract customers.

3. Service-based Businesses

Service-based businesses are another simple option for entrepreneurs. These businesses center around providing services, such as consulting, graphic design, tutoring, or personal training.

Some reasons why service-based businesses are simple to start include:

Low startup costs: Since services are intangible, you don’t need to worry about inventory or purchasing physical products. Instead, you can focus on marketing your expertise and skills.

Flexibility and scalability: Service-based businesses can be highly flexible, allowing you to work with clients remotely or in person, depending on your preferences. As your business grows, you can expand your service offerings or hire additional team members.

Potential for recurring revenue: Many service-based businesses have the potential for recurring revenue through long-term contracts or ongoing client relationships.

To start a service-based business, follow these steps:

Identify your area of expertise: Determine what services you can offer based on your skills and knowledge. Assess the demand for these services in the market.

Build a strong online presence: Create a professional website, establish a strong social media presence, and showcase your skills through an online portfolio or testimonials.

Market your services: Leverage online marketing strategies, attend industry events, and network with potential clients. Develop relationships and referrals to grow your customer base.

4. Consulting or Coaching

If you have a deep understanding of a specific industry or topic, starting a consulting or coaching business can be a simple and lucrative option. Consulting and coaching businesses involve providing expert advice, guidance, and training to clients.

Here’s how to get started:

Find your area of expertise: Identify your niche and the industry or topic you have extensive knowledge and experience in. Determine the specific problems or challenges you can help clients solve.

Establish yourself as an expert: Build your credibility and authority by creating valuable content, such as blog posts, videos, or podcasts. Speak at conferences, contribute to industry publications, and gain testimonials from satisfied clients.

Market your services: Develop a strategic marketing plan to reach your target audience. Utilize online channels, such as social media and email marketing, to showcase your expertise and attract potential clients.

5. Affiliate Marketing

Affiliate marketing is another simple business model that involves promoting other people’s products or services and earning a commission on each sale you generate.

To succeed in affiliate marketing, consider the following steps:

Understand affiliate marketing: Familiarize yourself with the concept of affiliate marketing and how it works. Research different affiliate networks and programs to find the right fit for your niche.

Choose profitable niches and products: Conduct market research to identify niches with high demand and competition. Select products or services that align with these niches and have high earning potential.

Promote affiliate products effectively: Create valuable content that educates and convinces your audience to purchase the products you’re promoting. Utilize various marketing channels, such as blogging, social media, or email marketing, to reach and engage your target audience.

Evaluating Your Strengths and Interests

When deciding which type of business to start, it’s crucial to evaluate your strengths, skills, and passions.

Consider the following questions:

What are you genuinely passionate about?

What skills do you possess that can be monetized?

How do these align with the types of businesses discussed?

By assessing your unique abilities and interests, you can identify the simplest business that matches your strengths.

Tips for Success in Starting a Simple Business

While starting a simple business may be accessible, there are still key considerations and best practices that can increase your chances of success.

Here are some tips to keep in mind:

Financial planning and budgeting: Create a business plan that outlines your financial goals, projections, and expenses. Monitor and manage your finances carefully to ensure profitability and sustainability.

Building a strong online presence: In today’s digital age, having a robust online presence is vital. Invest in creating a professional website, optimize it for search engines, and leverage social media platforms to engage with your target audience.

Networking and building relationships: Networking is essential for the growth and success of any business. Attend industry events, participate in online communities, and connect with like-minded individuals to expand your network and build mutually beneficial relationships.


Starting a business doesn’t have to be overwhelming or complicated. By carefully considering your strengths, exploring simple business options, and implementing best practices, you can embark on a journey toward entrepreneurial success. Remember, the simplicity of starting a business lies in finding the right fit for your skills and interests. So, take that first step, and who knows where it might lead you on your path to creating a successful and fulfilling business venture.


Q: What are some unique small business ideas to start in 2024?

A: Some unique small business ideas to start in 2024 could include eco-friendly products and services, virtual event planning, personal shopping services, urban farming, and sustainable living consulting.

Q: How to start a small business with little money?

A: You can start a small business with little money by focusing on service-based businesses, utilizing low-cost marketing strategies, starting from home, and utilizing online platforms for sales and promotion.

Q: What are the best small businesses to start in 2024?

A: The best small businesses to start in 2024 may include e-commerce stores, digital marketing agencies, health and wellness services, subscription box services, and tech support and IT services.

Q: What is the importance of a business plan when starting a small business?

A: A business plan is essential when starting a small business as it provides a roadmap for the business, helps in securing funding, sets clear objectives, and serves as a tool for making strategic decisions.

Q: What are some successful small businesses to consider starting?

A: Some successful small businesses to consider starting are online coaching or consulting services, specialized e-commerce stores, health and fitness services, and unique artisanal or handmade product businesses.

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